Now the film’s director, Salim Ahmed, is playing a somewhat similar role in real life to promote his film at the Oscars.
Ahmed told Deccan Chronicle from Bangalore that he would require at least Rs 2 crore for promoting the film ahead of Oscars. “We have already started preparations. Prints will reach US on October 4. We wish to arrange at least six screenings for the Academy members,’’ the director.
Ahmed would go to the US by the middle of the month to showcase the film. He said the Film Federation of India (FFI) had already requested the Union Minster of Information and Broadcasting, Ms Ambika Soni, for financial help for Indian entries at the prestigious Oscars.
Back home there’s been no indication yet of the State Government extending any financial assistance.
The Cultural Affairs Minister, K B Ganesh Kumar, had expressed the Kerala Government’s constraints in supporting the film’s promotional campaign at the Oscars.
“I have not approached anyone so far. But we need the support of one and all to market the film particularly in November and December. Nominations for each category are expected to be announced in January 2012,'' Ahmed said.
It’s ironic that a film produced at a cost of Rs 1.10 crore will require more than double that for promotional events.
The Academy of Motion Picture Arts and Sciences, which hosts the Oscars, recently announced guidelines to ensure a level playing field for the next year’s award.
Ahmed hopes new guidelines might provide relief at least to the low budget filmmakers like him.
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